Oh polly paros island greece
Oh Polly in Paros: Capturing Cycladic Fashion and Lifestyle
DJI Mavic 4 Pro
Paros
Sony 24-70mm
2 days
gallery
A two-day journey around the island
When an international fashion brand like Oh Polly chooses Greece for its new campaign, you know the visual result must exude pure, carefree summer energy. For this project, we traveled to the beautiful island of Paros for a demanding, yet highly creative production.
Our goal wasn’t just to showcase the garments, but to create the ultimate "summer vibe." To achieve this, we took on the complete video production and aerial photography for the brand's campaign, seamlessly blending high fashion with the enchanting Cycladic landscapes.
Fashion videography (lifestyle videography) is all about movement, spontaneity, and energy. To perfectly capture the youthful and fresh character of Oh Polly, we traveled across almost the entire island of Paros over two full days of intensive shooting.
From the picturesque, whitewashed alleys of Naoussa adorned with bougainvillea, to the golden beaches and hidden spots of the island at sunset, we followed the models every step of the way. I wanted the video to feel less like a static catalog and more like a story: the ultimate summer escape. We were constantly on the move to catch the best natural light, creating a warm, cinematic atmosphere.
The aerial perspective: Fashion from above
While on the ground we focused closely on the fabric details, the models' movements, and the lifestyle elements, we wanted to give the campaign the grand scale of a major international production. That is exactly where the drone came into play.
Through targeted aerial photography and videography, we flew over the crystal-clear waters and the coastlines of Paros, managing to place the models within the vast, breathtaking Cycladic scenery. The shots from above provided rhythm, scale, and a sense of freedom that perfectly matched the breezy style of the campaign.
Delivering a complete Lifestyle Campaign
Working for a modern fashion brand means the deliverables must be impactful, immediate, and ready to set social media on fire. The final package of our two-day production included:
Video Production (Lifestyle Videography): A highly dynamic, summer-infused promo video, edited to the fast, engaging beat of the Oh Polly brand.
Aerial Photography & Video: Stunning drone assets that embrace the island's beauty, adding depth and cinematic value to the campaign's story.
Social Media Assets: Fast-paced, vertical videos ideal for TikTok and Instagram, specifically designed to instantly go viral among a younger, fashion-forward audience.
